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“Accenture analyzed 14 domestic markets—Brazil, Canada, China, France, Germany, India, Japan, the Netherlands, Norway, Russia, South Korea, Sweden, United Kingdom and the United States—to pinpoint the crucial distinctions that shape EV market attractiveness.
EV Market Attractiveness is defined as the degree to which—from a customer perspective—the purchase of an EV instead of a conventional vehicle is a more attractive option, in both monetary and non-monetary terms. It depends on factors that are either market-specific (typically governmental regulations and subsidies) or non-market-specific (e.g., battery range). Non-market-specific factors influence the global attractiveness of the EV market and affect all domestic markets to a similar extent.”