ᔥ
Visit Capgemini to read the article.
“Automotive retail is shifting from a product-driven model to a model driven by customer experience and loyalty and mobility services offered by a trusted brand, in line with changing customer expectations about the dealership experience. OEMs and retailers must transform today’s retailer network into a profitable, modern sales and marketing channel that combines the vast opportunities of the internet of things (IoT) with an updated vision of traditional retail supporting clicks, bricks, and handshakes to meet customers’ expectations.”