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Visit accenture to read the report.
“Millennials certainly favor online shopping: Fifty-seven percent would buy cars online because of the convenience and one-stop shopping aspects. But most also still seek a rewarding in-person experience at the dealership—as long as it integrates with their online lives. Car dealers looking to deliver authentic, high quality experiences that recognize millennials’ desire for personalization, convenience and control need to:
1. DIGITIZE THE DEALERSHIP – By equipping sales associates with the digital tools to co-navigate and complete the sales process transparently and fast;
2. MONETIZE THE BRAND EXPERIENCE – By leveraging customer data insights to develop flexible and innovative sales models.”