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Visit Accenture to read the article.
“Here are our six guiding principles for designing a future car configurator:
– Escaping the legacy tech trap and making progress despite technical limitations
– Flexible integration and usage of the configuration pattern in various contexts and use cases
– Not bringing the internal product complexity to the customer
– Focus on modular design and experience
– Mobile accessibility is a must
– Visual experiences in full focus put the car in the spotlight and bring the brand to life”