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Visit Accenture to read the report.
“The competition to deliver mobility as a service is tough—and set to get tougher as new entrants pile into the space and continue to raise their game. The battle for control over customer data is likely to be especially fierce. But if they are determined to raise their own mobility game, OEMs could win the intensifying struggle for the customer.
The key to long-term success is scale. And OEMs are in pole position to leverage it—so long as they can bolster their existing capabilities around creating and manufacturing cars, and build new capabilities around ideating, testing, and rolling out mobility and digital services.
OEMs should act now to optimize the potential for strong growth at much higher margins by focusing on developing mobility services from the user’s point of view. If they don’t, they risk falling behind in a still-open race. Already in an excellent starting position, OEMs can be among the winners if they wisely pivot their business model and transform at scale.”