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Visit The Boston Consulting Group to read the article.
“The tipping point is in sight. EVs are set to be a major market reality inside of the next 15 years. But the road from here to there is anything but straight. Regulatory-driven change, the presiding paradigm from 2020 to 2025, is rarely predictable. And given a variety of cost considerations, including how far and how fast battery costs fall, the pace of consumer demand for EVs could vary as well. It will certainly vary by market.
OEMs and their suppliers should keep their eye on two broad trajectories: the rise in the market share of xEVs from about 5% today to 50% sometime around 2030 and the increase in the share of BEVs from almost nothing to about 14% of the global market in 2030. The pace of change will vary depending on regulatory actions, the availability of AV technology, consumer adoption of ride sharing, and the economics of different fuel sources. Companies will need to develop a suite of strategic and product options to manage the transition to an economically sustainable xEV market. This will require clear choices with respect to investment and meeting market demand.”