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Visit McKinsey to read the article.
“More stable, more countercyclical, and arguably more profitable than the new-car market, the big but predictable used-car industry will soon diverge from its traditional path. New digitally savvy players are entering the market and courting car shoppers in ways that today’s plugged-in customers identify with and appreciate. While the used-car market in the United States is late to the digitization party, we believe it will quickly make up for lost time. This is why both incumbents and disruptors need to move now to secure winning positions in the digitally powered used-car market of tomorrow.”