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“AI is here today in automotive and can provide tremendous value for OEMs”—what we described in our January 2018 report on artificial intelligence (AI) in automotive remains true. And it’s particularly relevant to automotive marketing and sales (M&S). That’s why we chose to focus research on the subject; our findings are captured in a new report, How to win tomorrow’s car buyers—artificial intelligence in marketing and sales. This article provides highlights from the full report.”