ᔥ
Visit Capgemini to read the research.
“Automotive companies have started to respond to changing customer buying behavior by piloting new online business models. However, most current initiatives are still removed from what customers expect.
Our Cars Online Trend Study 2016 shows an ever-growing demand across online sales for a wide variety of products and services in the automotive
industry. This increasing appetite will drive automotive companies to develop new business models that allow customers to buy new vehicles completely online.
Online Sales is a MUST-DO for OEMs, who have to respond to burgeoning customer expectations.”