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Visit Capgemini to read the report.
“Cars Online 2017 presents the findings of our survey of over 8000 consumers from eight countries. The first part of this report covers their expectations about cars during the four phases of the customer lifecycle: interest, purchase, ownership, and repurchase. The second part explores their opinions about hot topics in the industry: mobility services, the connected car, autonomous driving, cyber security, and electric vehicles.
We found consumers who are well informed, assertively independent, and highly opinionated about everything: about where to get information and how to use it; about the ways OEMs and dealers could better meet their needs; about what they value now and what they will want in the future.”