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“In the meantime, the industry will need new solutions in order to boost VMT. After all, Ridesharing 1.0 can only go so far. Improving design, we’re convinced, will be one key element. But a range of measures is necessary to make ridesharing more convenient, more practical, more attractive to a wider range of users, and more profitable—not only to fill in the cracks but to power the industry’s trajectory to the next growth horizon and beyond.”