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Visit Deloitte University Press to read the article.
“In the new mobility ecosystem—bringing a revolution in personal mobility and transportation—media companies have a chance to become critical players as the in-transit experience becomes a defining feature of personal transportation. Mobility will likely no longer be a sideline business: For the first time, audio and video—and even augmented and virtual reality—can serve, and target, customers wherever they are, whether at home, at their destination, or in transit. Business will find the best ways to monetize this opportunity. If media companies wish to be on the more profitable side of that ledger, they should start moving today.”