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“Updating and improving a sales process that has not changed for decades poses a unique challenge, but it is one that we believe can be met by ambitious OEMs.
This report has conducted analysis on 38 OEMs to understand where they are in the evolution of the industry. We assess the characteristics of digital leaders, and how to move towards a best practise business model.
This report also identifies the barriers OEMs need to overcome to achieve this status, and what the next steps are to transform their business.”