Profiling tomorrow’s trendsetting car buyers.

Miguel Vassalo

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“Our latest ACES survey reveals a growing perception among consumers that these new technologies are either on the horizon (autonomous driving, smart mobility) or already on their doorsteps (electrification, connectivity). The ACES trends continue to gain momentum and to become progressively more interconnected, thus increasing the need for an accurate reading on their ultimate market potential. Currently, we see big differences in consumer demand not just by age or by type of city but also by region (China). Coming shifts in consumer mobility behavior will influence all four ACES trends, so OEMs must adapt quickly to stay in the game.”