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Visit Roland Berger to read the article.
“Where does that leave the incumbent players in the automotive industry? With some important decisions to make. A new market segment is evolving that requires a new breed of vehicles. This represents an attractive opportunity in terms of market size, customer demand and cost assumptions. But OEMs are not the only ones to have spotted the emerging potential: Ride-sharing service providers may want to muscle in on the action, too. All players must therefore make careful decisions about their investment strategy and how they plan to integrate their value chain, if at all. And they must make those decisions sooner rather than later.”