The Digital Automaker And The New Customer Experience.

Miguel Vassalo

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“Almost all industries are currently undergoing dramatic change, as multiple, overarching trends
disrupt the way people and organizations think, act, and communicate. The first issue of this
Oliver Wyman series, “The Digital Automaker,” outlined five megatrend clusters that are reshaping
global business and the world economy: 1) demographic asymmetries, 2) economic globalization,
3) resource constraints, 4) innovation shifts, and 5) new consumption patterns. These trends are
being intensified by digitization and technological change, which means that many processes can
be carried out faster, cheaper, and with fewer resources.”