Vehicle pricing in the new automotive reality

Miguel Vassalo

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“To keep up in today’s ever-changing marketplace, OEMs need to embark on a pricing transformation journey. It will be fueled by the advantages of e-commerce and direct sales, such as higher data availability and quantity. Advanced analytics and state-of-the-art software solutions that use this data will bring pricing to the next level and help OEMs better manage margin-volume trade-offs and win the customers of tomorrow.”