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Visit McKinsey & Company to read the article.
“The arrival of fully autonomous cars might be some years in the future, but companies are already making huge bets on what the ultimate AV archetype will look like. How will autonomous cars make decisions, sense their surroundings, and safeguard the people they transport? Incumbents looking to shape—and perhaps control—strategic elements of this industry face a legion of resourceful, highly competitive players with the wherewithal to give even the best-positioned insider a run for its money. Given the frenetic pace of the AV industry, companies seeking a piece of this pie need to position themselves strategically to capture it now, and regulators need to play catch-up to ensure the safety of the public without hampering the race for innovation.”