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Visit Accenture to read the article.
“Automotive companies acknowledge the benefits of reducing costs, focusing on value and reinvesting cost savings into growth, but fewer than 1/3 are positioned to fully optimize and deliver those outcomes.
To respond, dealers must figure out how to use the customer data they have to improve online sales and digital interactions. Car manufacturers must produce vehicles faster, and according to customer preferences. But how?
To meet the escalating demands of the digital age, automotive companies must revitalize sales and operating models and unlock savings that can be reinvested in digitally enabled programs that will fuel growth and agility.
Accenture globally surveyed automotive executives (including car manufacturers, original equipment manufacturers and aftermarket parts retailers) and investor analysts.”