Millennials: Why auto dealers should sell to them – and how.

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Visit Accenture to read the research.

“Millennials can be fiercely loyal brand ambassadors—if they care enough about a brand. But how do auto dealers capture the loyalty of a generation who is apparently more interested in access than ownership? Since US Millennials alone represent billions in annual purchasing power, dealers should evolve their approach. And a digitally supercharged sales process can help.”