Experience first: The future car configurator

Miguel Vassalo

ᔥ
Consumers seek personalized configurator experiences. True personalization does not swamp users with all possible options, as today’s configurators do. Instead, true personalization handles complexity while keeping variability to contextually serve the user with what is relevant to them. To help consumers successfully navigate their path-to-purchase and become their zero moment of truth, we need to rethink and redesign today’s concept of personalized configuration to what it really needs to be: an experience.

THE NEXT DECADE: ELECTRIFICATION

Miguel Vassalo

The automotive industry, despite the enormous challenge of preparing for the future, while ensuring its current sustainability, is well placed to make its contribution to the phased and global weaning from fossil fuels.

QUANTUM COMPUTING

Miguel Vassalo

The automotive industry is already considering the implications of the disruptive power of quantum technology as a tool for facing the challenges of the future.

THE FUTURE OF WORK

Miguel Vassalo

More important than a worker qualifying for a profession, is constantly acquiring and practising a set of skills that ensure competitiveness in the labour market, which ensure professional achievement and which ultimately distinguish them from machines.

How digital is changing car sales: Disruption in the automotive industry.

Miguel Vassalo

ᔥ
The current automotive retail and distribution model has remained largely unchanged since the 1980s. This has been poor for both consumers, and manufacturers. For consumers, buying a car can be a slow and fragmented process with lengthy paperwork involved. For manufacturers, multiple stakeholders contributing to the current auto value chain erodes margins and results in a disjointed approach to selling. This has led to a growing disconnect in the buy-seller relationship.