Experience first: The future car configurator

Miguel Vassalo

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Consumers seek personalized configurator experiences. True personalization does not swamp users with all possible options, as today’s configurators do. Instead, true personalization handles complexity while keeping variability to contextually serve the user with what is relevant to them. To help consumers successfully navigate their path-to-purchase and become their zero moment of truth, we need to rethink and redesign today’s concept of personalized configuration to what it really needs to be: an experience.

THE DIGITAL TRANSFORMATION OF THE CAR BUYING PROCESS

Miguel Vassalo

Car buyers of the future will be online, offline and multichannel. If, on the one hand, this multiplicity of possible paths and online/offline points of contact results in tremendous complexity, all the more so as it requires mandatory integration with external entities, on the other hand, the generation via this route of an incalculable and precious amount of data leads to a whole other added level of personalisation and relationships with brands and retailers.

THE NEXT DECADE: ELECTRIFICATION

Miguel Vassalo

The automotive industry, despite the enormous challenge of preparing for the future, while ensuring its current sustainability, is well placed to make its contribution to the phased and global weaning from fossil fuels.

THE FUTURE OF WORK

Miguel Vassalo

More important than a worker qualifying for a profession, is constantly acquiring and practising a set of skills that ensure competitiveness in the labour market, which ensure professional achievement and which ultimately distinguish them from machines.